Brands that make brains tick.
Oddish is a brand and copywriting studio with strategy baked in.
You know that fitting in is overrated. So do we. Make your people feel seen with a brand that crawls inside their heads and refuses to leave.
Most-loved projects.
SI.DE Architecture ⟶
Homes that tell the story of the people within.
Gimmie Social ⟶
Your content bestie.
Sunshine Coast Council ⟶
A community plan led by local young voices.
All Work ⟶
Brand Identity
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Illustration
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Brand Voice Copywriting
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Squarespace Websites
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Website Copywriting
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Merch Design
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Shopify Websites
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Brand Identity • Illustration • Brand Voice Copywriting • Squarespace Websites • Website Copywriting • Merch Design • Shopify Websites •
Meet your brand brain.
Storyteller at heart, strategist by habit, Carmen helps brands figure out what makes people curious: what they want to hear, see, or feel to be drawn in. These are the stories others miss, and the heartbeat behind brands people care about.
Oddish is for services and creatives who want people to pause, lean in, and soak it all up.
“
So glad I found Carmen! The first design/illustration project was so seamless and the end product has sold so well for me that I reached out to work on two more projects with Carmen. I am blown away by her attention to detail and also amazing on point suggestions.
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Lucy Lumen
“
Carmen helped me bring my scattered thoughts to life better than I could have imagined! I would have no hesitation in recommending Carmen to other businesses looking for amazing copy.
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Michelle Holmes - Maia Pelvic Health
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As per usual, Carmen completely nailed the brief! Her sharp attention to detail, seamless communication, and streamlined process made the entire experience effortless.
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Shanae Valigura - The Visual Cue
Don’t just show up. Be remembered.
Let’s start a story worth following.