Brand & website copywriting

You’ve got the business chops, but you’re stuck on how to get your value across. We get it. It’s tough to write for your own business.

Say buh-bye to the wall of words in your notes app. Hand your brand to an experienced copywriter and gain the word milkshake that'll bring all your people to the yard.

Start a project

WHAT TO EXPECT

Words that pack a friendly punch.

Pushy sales copy makes you gag? Us too. Gain persuasive words that build long-term growth instead. Here’s what’s on the menu.

Get clear on the legacy you’re building, what sets your brand apart and understanding what drives your audience.
We’ll put these pieces into play to create a tone of voice that’s both relatable and memorable.
Build trust with your audience by speaking to their needs, proving you care and inviting them to work with you.
We do this with straight-talking copywriting loaded with charm and guided by your brand strategy.
Boost online visibility and become BFFs with Google thanks to SEO-optimised website content.
We seamlessly integrate SEO keywords into your human-focused copy, making it feel natural and not forced.
Feel confident working 1:1 with an experienced copywriter who understands your brand, audience and industry.
We genuinely care about your brand’s growth and are always available to offer guidance long after the project wraps up.

WHAT’S IN IT FOR YOU

Turn casual browsers into your loyal fan base.

Build trust with your audience.

Put your value into words so your audience knows they need you in their life.

A clear path to purchase.

Call your audience to action so there are no ifs or buts - just bookings.

Show up confidently.

No more second-guessing yourself with messaging that sounds as good as you look.

Grow your business.

Set your brand up for growth with a language playbook ready to roll out across every platform.

You chat, we do the heavy lifting.

HOW IT WORKS

01. Hit the start button

Drop us a few lines about your project and we’ll be in touch to book a chat.
02. The lowdown

After the chat you’ll receive a (mighty good looking) proposal to meet your project goals. Sign, seal, deliver the deposit and the start date is yours.
03. Research & discovery

We take a deep dive into your project, goals, audience and friendly foes together.
04. Strategy

Distil all the groundwork and big-picture thinking into words that set your brand apart.
05. Words in action

Sound as good as you look with strategic brand and website copywriting. Huzzah.

Kick things off—packages start at $1,250.

START A PROJECT

ARE OUR COPYWRITING SERVICES FOR YOU?

We work with nice folk who help others.

Add a skilled copywriter to your dream team to gain strategic insight and impactful words that stand out.
The one thing you need before building with the likes of Squarespace or Elementor is a website strategy. A skilled copywriter will guide you towards how to structure your page for high impact, and give you the words to make it complete.
Been rehashing the same copy for an eternity? Gain the words that represent your business vision with support from an experienced copywriter.
Your shiny new offer needs the right words to attract the right customer. Consider a website copywriter the polish that’ll make your next launch the talk of the town.

THE RESULTS

Not too shabby, huh.

Shanae Valigura - The Visual Cue

As per usual Carmen completely nailed the brief! Her sharp attention to detail, seamless communication, and streamlined process made the entire experience effortless. I’ll be partnering with Carmen again as the go-to copywriter for all my client websites for The Visual Cue.
Emily Devers

By assisting me with meaningful copy, she’s helped me see my arts practice with curious, objective eyes, and given a confident tone of voice to my artistic pursuits. She's a great listener, a thoughtful writer, and a very encouraging creative peer.
Georgia Single BScH - Wellness From Within Naturopathy

Carmen translated my scattered ideas into a cohesive, vibrant vision for my website and brand. This has instilled in me a newfound confidence, allowing me to present my business with pride and professionalism. Working with her was an invaluable partnership that has truly set my business apart.
Connor McCarthy - C. Joseph Studio

Oddish is one of those rare operations that actually care about their clients. We've utilised Oddish at C. Joseph for a range of copywriting projects and have nothing but praise for their work. Highly recommend Carmen for any and all copywriting.
Myla Yeomans – Yeomans Studio

I couldn’t recommend Carmen more! I brought in Oddish to develop brand messaging and website copy for a client in the tech space, and Carmen's talent and flexibility have made her invaluable to the project. If you get the chance to collaborate, take it.
Rose Feely - Eucalypt Roses

Carmen was a wonderfully supportive and skilled business mentor. Her guidance and industry expertise was flawless and her chill but enthusiastic energy was much appreciated. Would highly recommend her services!
Michelle Holmes - Maia Pelvic Health

Carmen helped me bring my scattered thoughts to life better than I could have imagined! She provided amazing guidance which was so appreciated being a first-time business owner. I would have no hesitation in recommending Carmen's services to other allied health businesses looking for amazing copy!